With the advent of digital marketing opportunities significantly increased over recent years, the scope for offline and printed media has shifted significantly. This does not mean that other forms of advertising are no longer relevant.
Print media, for instance newspapers and magazines allow for unlimited exposure. Whereas radio and television advertising time is scheduled, print media audiences have exposure to print ads at any time. A newspaper or magazine can be viewed repeatedly and at the reader’s convenience and gives the reader the opportunity to study the ad at his or hers leisure.
As part of an integrated marketing campaign, print advertising is still highly effective for brand awareness. Creative Thinking Media offers unrivalled media buying and advertising planning services to clients and helps to integrate traditional and digital advertising seamlessly.