What is Google Ads?
Google Ads is an advertising platform that is used to promote your product or service. It can boost website traffic, increase your in-store footfall and make your brand more visible to potential customers. This is done in many ways including:
- Search Ad Campaigns
- Display Ad Campaigns
- Video Ad Campaigns
- App Ad Campaigns
- Shopping Ad Campaigns
In this article we will be looking at Search Ad Campaigns. What the benefits are of using Google ads, how to generate leads through Google ads and things to avoid when using Google ads.
Google Ads has been used by numerous businesses and has helped them achieve their goals of getting an increased amount of leads. The average click rate across all industries for these advertisements is 3.17% for search and 0.46% for display which is higher than what it used to be. Meaning that Google Ads is on the rise and will eventually be used by a larger number of businesses due to things such as technology advancement and people using Google more frequently.
Advertisers are only charged when a user clicks on their Ad hence the name pay per click (PPC). Google Adwords has been rebranded to Google Ads in 2018.
Benefits of using Google Ads
Capability of targeting your Ads
Using Google Ads you can target your adverts towards your target audience so you don’t waste money advertising your business to people who aren’t interested. This can be done using filters such as:
- Ad geographical location – pick the location where your ads are displayed.
- Age range – you can choose which age range you want your ads to appear too.
- Relevant Keywords – the more specific they are to your business the better.
- Language – target speakers of a specific language.
- Device type – ads can appear on all devices, however, you can change that if you want to do so.
Faster results than SEO (organic search results)
The purpose of both SEO and Google Ads is to generate more traffic and leads. However, Google Ads results are instant, whereas with SEO it will take a lot longer to see results. With Google Ads you will jump above all the organic results which will increase your website traffic dramatically.
Increase your brand recognition
Google Ads will not only boost your website traffic and clicks, but it will make your brand more visible to customers. Which is essential as the more often users read your brand name the more likely they are to purchase from your business.
Google is the biggest search engine, it processes over 2 trillion searches per year! Having your business appear in the top results of this search engine is guaranteed to give you an edge over your competitors.
Control and management features
Google Ads lets you know when someone has clicked on your Ad. It will also track if a customer purchased your product, downloaded your app OR placed a phone order. It will also let you know your customers shopping habits, such as how long they research the product before purchasing. All this data can give you valuable information on which strategies are working and which ones need improving, in order to gain more customers.
If all these benefits are still not enough, here are some statistics:
- 46% of the total clicks go to the top three paid advertising positions.
- 96% of brands are spending money on Google Ads.
- 85.8% of desktop searches happen on Google.
- 86% of consumers use the Internet to find a local business.
Things to avoid when using Google Ads
Poor Keyword research
Understanding the key words used for the Ad is crucial, this is because the keywords can contribute to the Ads success.
If poor keywords are used the ad will not reach as many people which will result in the potential loss of leads. If the correct ones are used then the advert will perform well and reach the audience that it is supposed to. However, if the incorrect keywords are used people will find it more difficult to see the advert and the wrong type of people (not the target market) will be more likely to come across the advert.
Search network targeting options
When creating a Google Ads campaign, one of the steps is assigning the types of key terms that you want your Ad to appear in. Similarly, there are negative keywords that help Google understand which types of search terms you do not want your Ad to appear in. This will help save you money on Ads which target the wrong audience.
How to generate leads through Google Ads?
In order to generate leads the business needs to understand a couple things before posting an Ad.
An effective Ad that generates leads will need to have a clear understanding of what the Ad is and who the Ad is for. This will help generate sales because with a more narrow target audience the Ads can be used more effectively as they will reach the people who actually want to see the information.
To boost your chances of generating leads, Ads must also be precise when using keywords so that people are able to see the Ad through search when it is posted. Optimising negative keywords and using relevant Ad extensions is also another aspect that must be taken into consideration when creating or posting the Ad. Google tends to review their Ads within 1 business day. However it has been known to take longer. So to increase your chances of getting your target audience to see your Ad, follow the Google guidelines because then the Ads have a higher chance of getting approved by Google faster.
Google Ads can benefit your business dramatically and can be a major sales driver for your business. Effectively increasing your business turnover. It can get quite complicated and can be hard to get your head around but is definitely worth investing in if you want to get more leads for your business. Here at Creative Thinking Media, we can create and manage an effective and responsive Google ads campaign for you. We are totally results driven and have proven to deliver great results for our clients, and can generate leads for your business or even just raise your business profile and increase brand awareness.
Article by Creative Thinking Media ©
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