web-design

5 steps for an effective Facebook advertising campaign

Many businesses across the globe have trouble putting together a profitable Facebook advertising campaign. Why is this?

Facebook holds many tools that businesses can utilise to create an effective Facebook advertising campaign. However, many businesses are not aware of these tools, which is why many campaigns tend not to get the ROI that businesses hope for.

Let’s take a look at some of these tools that businesses are
missing out on…

1. Canvas Ads

Canvas Ads were introduced to Facebook back in 2016.
Facebook describes the feature as “a full-screen ad experience built for
bringing brands and products to life on mobile”. Essentially it allows users to
create ads on Facebook that allow for full interaction of the content within
the ad, such as images, videos, etc. This is a popular form of advertising due
to the fact it means users can browse on one ad without having to navigate
outside of Facebook.

2. Video Ads

Video Ads are a very popular form of marketing, allowing
businesses to target specific channels through creativity. Video Ads on
Facebook hold some impressive statistics –

  • Shoppers that view videos on Facebook are twice
    as likely to purchase the product being targeted at them than a non-video
    viewer.
  • Over 500 million people view video on Facebook
    every day across the globe.
  • Facebook reports that 62% of people who watch a
    video are more interested in a product as opposed to not seeing a video about
    the product before.

3. Facebook Pixel

Before Facebook Pixel, businesses had to manually enter code into their respective websites to track conversion rates from Facebook. This made life difficult for businesses as it consumed valuable time, until Facebook Pixel made life much easier for them when it landed. The Facebook pixel is a snippet of code that you place on your website. It collects data that helps you track conversions from Facebook ads, optimise ads, build targeted audiences for future ads, and remarket to people who have already had some kind of engagement on your website.

It works by placing and triggering cookies to track users as
they interact with your website and your Facebook ads. A very simple, yet handy
piece of code.

4. Targeting the correct audience

Most businesses will simply jump the gun and try and target
as many people as they can when using social media platforms to advertise.  The statement “quality over quantity” could
not be more relevant in this situation. At the end of the day, it would be much
more ideal for a business to target 10,000 people interested in their kind of
services rather than targeting 1,000,000 random people. An advertising campaign
needs to be structured correctly and target audience is very much the
foundation of that structure. The target audience needs to be researched
thoroughly to ensure an advertising campaign is effective.

5. Build a strong brand identity

Ads should not just be used purely to sell products or services.
It is important that businesses gain a reputable status on a national or even
international scale. Using Facebook Ads to do this is a great way to let people
know about a business, purpose and goals. Doing so will gain a valuable business
reputation, with a vision for the long-run in mind when doing this. This will help businesses
to gain loyal customers, more sales, more reach, more engagement and thus more
profit.

If you’re still struggling to manage your Facebook Ads or
need assistance on starting your Facebook advertising journey, then get in
touch and let us make the most of your budget. ©

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Why Your Website is Your Most Important Marketing Tool

A website is one of the most important marketing tools in today’s day and age. There are multiple reasons for businesses to invest in their website. While many agencies will talk intensely about creative work that leaves a lasting impression on your customer through forward thinking design, or clever social media campaigns, we see the benefits of investing in your website at a simpler, homegrown level.

Legitimacy

At the very least, your website needs to legitimise your business in the market. There’s a time and place for highly creative or technical digital work, but first and foremost – users who find your website online need to understand, at a glance, that you’re a real business and smart enough to know that your customers are going to use your website as the first port of call in selecting you for any which product or service you’re offering.

Your website design doesn’t need to push design boundaries…

…but it should present your business as within the 21st Century (and of course, a design that does push boundaries is even better for your users to engage with). One thing is clear though – outdated designs will push customers away. Today’s users have formed habits from using websites and the user experience across dated websites clash with these habits. Your website should 100% be mobile optimised today as majority of users across most audiences will be using mobile to browse the web. Users will quickly exit a website that challenges them in usability and mobile user experience is a key consideration when considering a website design update.

Modern Design

A design that appears to be visually modern also acts simply as a justification that your business is in fact open and operating. Many customers today are fickle and will quickly turn away from your website simply because it doesn’t look like it’s been updated in many years. They’re quick to assume it’s closed or that the content itself is outdated and therefore unreliable (think product pages, price lists etc). It’s important to give your website a fresh coat of paint every five years at the least. General digital design best practice and trends change over this period of time, as do user expectations.

Keep your content current

This opens up another tip for ensuring your customers will use your website as justification that you’re legit – frequent content updates show that you’re actively using your website for marketing purposes. Current price lists, notice of upcoming sales and even blog content will show your customer that you’re considering them as a user, and not relying on them to contact your directly. Their trust in your content and overall offering will increase. Current content will also minimise the amount of general query phone calls your business receives – giving you higher qualified customers who do pick up the phone to speak to you.

Bonus SEO benefits

Frequently updated blog content will also do you favours in SEO. Search engines use algorithms that identify keywords within meaningful content, and rank this content higher within keyword search results. We all know how often we dive deeper into Google search results past page three – slim to none. Higher SEO rankings will attract more online traffic.

Your Online Identity is Crucial to Success

We’re not saying that your website needs to present a grand website design with a technical beast behind it, or that you need to hire a full time content writer to ensure you have blog content every second day – but you do need to take these tips into account and invest in your online identity to turn your website into the marketing tool it can become.

Article by Creative Thinking Media

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