Video-Marketing (1)

5 advantages of video content and how you can use it

Video content can be utilised within all of forms of digital marketing to help boost reach, engagement and sales. This includes websites, email marketing, electronic billboards and social media. The advantages? Read on to find out how this could help boost your audience reach.

1. Conversions and sales

It’s no secret that people are more interested in watching rather than reading, it’s human nature. As a result of this, video marketing engagement results are a lot higher than that of text forms of marketing, such as emails. People would rather watch than read, which is why social media is more predominantly utilised to market today rather than email. As a matter of fact, only 18% of people who see ads in a text-based format will actually click on them. On top of that, marketers who utilise video-based marketing will see a 49% faster growth rate in revenue than that of non-video marketers.

2. The popularity of video

People are hooked on video-based content. movies, tv, programmes, documentaries they are all forms of video content. Studies show that 45% of people on the globe watch an hour or more of video per day, that’s nearly 4 billion people who watch a lot of video everyday. It is a good idea to invest in some video content, especially as your competition both local and international are very likely to be using video-based content themselves. This is why YouTube is such a popular platform for both consumers and businesses. After Google, YouTube is the second most popular website in the world. Do not forget, YouTube is a video-based platform.  Users view more than 1 billion hours of video everyday on YouTube alone.

3. Portability

Smartphones and portable devices are common in today’s day and age. Most smartphones hold a data plan, where users can utilise the internet just about anywhere by using their data. Smartphones are extremely popular for watching video content on, not to mention people can interact with their social media from their smartphones, meaning more video-based ads reach more consumers and businesses. As a matter of fact, Facebook states that users are 1.5 times more likely to view a video on their smartphones than on any other device.  Not only can video content be utilised on mobile phones, but also on many other platforms, such as most gaming consoles, televisions, tablets, etc.  A standard has been set when developing a tech platform – that standard is that video content must be accessible.

4. Multiple platforms

Many platforms support a form of media, social media being one of them. Both ads and entertainment are plentiful on social media. On Twitter alone, more than 82% of its users watch video content. Bare in mind that as of March 2019 Twitter had 330 million active users. 82% of them watch video content. Statistics show that on Facebook alone, posting video-based content will increase user engagement and reach by 33%.  Not only can video content be used on social media to market, but also across factors such as webinars, blogs, presentations and so forth.

5. Increase in engagement

As mentioned previously, people will engage more in video-based content over text-based content. Due to this, it is a popular form of marketing across many different businesses across the globe. Even including video content in text-based formats of marketing see huge increases in engagement – for example, including video based content in an email sees an increase of 200-300% in click-through rates.  There are two important factors to look at:

  • Popularity of the platform
  • Target audience

The popularity of the platform is basic – the more popular, the more potential people to engage with. However, when looking at your target audience, you need to establish what platform of social media is best for you. As an example, for businesses looking to engage other businesses through video content, Linkedin is likely the best platform to utilise due to the fact that interaction is mainly B2B on this platform.

Understanding how video content and video marketing works can ultimately help you to  reaching out to consumers. 

Article by Creative Thinking Media ©

If you wish to discuss how we can develop your brand or provide a great advertising strategy for your business, then email us on info@creatvethinkingmedia.co.uk or fill out the contact form below.

Creative Thinking Media is a Creative Media Agency that is passionate about effective Marketing/Advertising Campaigns, Video Marketing, Brand Identity, Logos and Web Design.

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5 steps for an effective Facebook advertising campaign

Many businesses across the globe have trouble putting together a profitable Facebook advertising campaign. Why is this?

Facebook holds many tools that businesses can utilise to create an effective Facebook advertising campaign. However, many businesses are not aware of these tools, which is why many campaigns tend not to get the ROI that businesses hope for.

Let’s take a look at some of these tools that businesses are
missing out on…

1. Canvas Ads

Canvas Ads were introduced to Facebook back in 2016.
Facebook describes the feature as “a full-screen ad experience built for
bringing brands and products to life on mobile”. Essentially it allows users to
create ads on Facebook that allow for full interaction of the content within
the ad, such as images, videos, etc. This is a popular form of advertising due
to the fact it means users can browse on one ad without having to navigate
outside of Facebook.

2. Video Ads

Video Ads are a very popular form of marketing, allowing
businesses to target specific channels through creativity. Video Ads on
Facebook hold some impressive statistics –

  • Shoppers that view videos on Facebook are twice
    as likely to purchase the product being targeted at them than a non-video
    viewer.
  • Over 500 million people view video on Facebook
    every day across the globe.
  • Facebook reports that 62% of people who watch a
    video are more interested in a product as opposed to not seeing a video about
    the product before.

3. Facebook Pixel

Before Facebook Pixel, businesses had to manually enter code into their respective websites to track conversion rates from Facebook. This made life difficult for businesses as it consumed valuable time, until Facebook Pixel made life much easier for them when it landed. The Facebook pixel is a snippet of code that you place on your website. It collects data that helps you track conversions from Facebook ads, optimise ads, build targeted audiences for future ads, and remarket to people who have already had some kind of engagement on your website.

It works by placing and triggering cookies to track users as
they interact with your website and your Facebook ads. A very simple, yet handy
piece of code.

4. Targeting the correct audience

Most businesses will simply jump the gun and try and target
as many people as they can when using social media platforms to advertise.  The statement “quality over quantity” could
not be more relevant in this situation. At the end of the day, it would be much
more ideal for a business to target 10,000 people interested in their kind of
services rather than targeting 1,000,000 random people. An advertising campaign
needs to be structured correctly and target audience is very much the
foundation of that structure. The target audience needs to be researched
thoroughly to ensure an advertising campaign is effective.

5. Build a strong brand identity

Ads should not just be used purely to sell products or services.
It is important that businesses gain a reputable status on a national or even
international scale. Using Facebook Ads to do this is a great way to let people
know about a business, purpose and goals. Doing so will gain a valuable business
reputation, with a vision for the long-run in mind when doing this. This will help businesses
to gain loyal customers, more sales, more reach, more engagement and thus more
profit.

If you’re still struggling to manage your Facebook Ads or
need assistance on starting your Facebook advertising journey, then get in
touch and let us make the most of your budget. ©

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How to develop an advertising strategy that works

Advertising is great in creating awareness about a product or a service which highlights the advantages to consumers. In order to advertise a product or service and to convince the buyers one has to develop an advertising strategy and develop a campaign to communicate ideas about products and services in the most simple and interesting way to the potential customers. Before developing an advertising campaign, one needs to think about the campaign in a logical fashion. Developing an advertising strategy will also reflect other business considerations like overall budget, brand recognition efforts and objectives like public image enhancement, market share growth as well.

If you have a small business with limited capital and can’t spend much to advertise your product or brand as a large organisation, with a great advertising strategy you can develop a highly effective advertising campaign. Creativity and flexible planning, based on an in-depth knowledge of the target consumer is the key to an effective advertising strategy.

6 Steps in constructing an Advertising Strategy:

Objective

First you need a clearly defined objective which you wish to achieve through the advertising campaign. Clear cut objectives/goals are vital for an advertising strategy development.

Define your Customer and target audience

While developing the advertising strategy you need to define clearly who are your customers? Are you selling in an urban, rural or suburban market? Ages, preferences, choices. To identify the target consumer, and the forces acting upon any purchasing decision, it is important to define three general criteria in relation to that consumer.

Demographics

It is about considering age, gender, income, ethnicity, and hobbies.

Behaviours

When studying the customer’s behaviour an advertiser needs to examine the customer’s awareness of the business and its competition, the type of vendors and services the consumer currently uses, and the types of appeals that are likely to convince the customer to give the advertiser’s product or service a chance.

Needs

An advertiser must determine the customer needs- functionality and self-image and the kind of message that will convince the customer that the advertiser’s services or products can achieve those needs.

Communication Media

Next step is to decide the media through which the message or the content will be reached. Here, media acquires importance even to the message development. A very strategic and creative message needs appropriate and well-placed media to reach out to the target audience.Media includes the entire media environment, both offline and online. 

Types of Advertising Strategies

Specific products or services can be promoted in multiple ways.

Traditional advertising strategies like television, radio ads and billboard advertising that target broader audiences can still be beneficial if carefully planned.

Advertising strategies that are part of a larger marketing strategy may also include: –

• Google AdWords (pay-per-click)

• Facebook/Social Media adverts specific to highly targeted consumers based on factors like age, income, gender, and location)

• Direct mail

• Cold calling/emailing

• Traditional strategies (television, radio, newspaper)

Understanding the function of advertising and marketing can ultimately help you achieve one important goal, reaching out to consumers likely to be interested in what you have to offer. It is a goal often made with thorough planning, insightful observations, ongoing engagement, and informed decision making.

Article by Creative Thinking Media

If you wish to discuss how we can develop your brand or provide a great advertising strategy for your business, then email us on info@creatvethinkingmedia.co.uk

Creative Thinking Media is a Creative Media Agency that is passionate about effective Marketing/Advertising Campaigns, Brand Identity, Logos and Web Design. ©

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Why Your Website is Your Most Important Marketing Tool

A website is one of the most important marketing tools in today’s day and age. There are multiple reasons for businesses to invest in their website. While many agencies will talk intensely about creative work that leaves a lasting impression on your customer through forward thinking design, or clever social media campaigns, we see the benefits of investing in your website at a simpler, homegrown level.

Legitimacy

At the very least, your website needs to legitimise your business in the market. There’s a time and place for highly creative or technical digital work, but first and foremost – users who find your website online need to understand, at a glance, that you’re a real business and smart enough to know that your customers are going to use your website as the first port of call in selecting you for any which product or service you’re offering.

Your website design doesn’t need to push design boundaries…

…but it should present your business as within the 21st Century (and of course, a design that does push boundaries is even better for your users to engage with). One thing is clear though – outdated designs will push customers away. Today’s users have formed habits from using websites and the user experience across dated websites clash with these habits. Your website should 100% be mobile optimised today as majority of users across most audiences will be using mobile to browse the web. Users will quickly exit a website that challenges them in usability and mobile user experience is a key consideration when considering a website design update.

Modern Design

A design that appears to be visually modern also acts simply as a justification that your business is in fact open and operating. Many customers today are fickle and will quickly turn away from your website simply because it doesn’t look like it’s been updated in many years. They’re quick to assume it’s closed or that the content itself is outdated and therefore unreliable (think product pages, price lists etc). It’s important to give your website a fresh coat of paint every five years at the least. General digital design best practice and trends change over this period of time, as do user expectations.

Keep your content current

This opens up another tip for ensuring your customers will use your website as justification that you’re legit – frequent content updates show that you’re actively using your website for marketing purposes. Current price lists, notice of upcoming sales and even blog content will show your customer that you’re considering them as a user, and not relying on them to contact your directly. Their trust in your content and overall offering will increase. Current content will also minimise the amount of general query phone calls your business receives – giving you higher qualified customers who do pick up the phone to speak to you.

Bonus SEO benefits

Frequently updated blog content will also do you favours in SEO. Search engines use algorithms that identify keywords within meaningful content, and rank this content higher within keyword search results. We all know how often we dive deeper into Google search results past page three – slim to none. Higher SEO rankings will attract more online traffic.

Your Online Identity is Crucial to Success

We’re not saying that your website needs to present a grand website design with a technical beast behind it, or that you need to hire a full time content writer to ensure you have blog content every second day – but you do need to take these tips into account and invest in your online identity to turn your website into the marketing tool it can become.

Article by Creative Thinking Media

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